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Calgary, Alberta

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[email protected]

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amiralii.com

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Portfolio

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LinkedIn

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📜 Professional Summary

Creative Strategist with a background in Photography (BFA) and Advertising/Media Management (Humber Polytechnic). I bring strategy and execution under one roof, planning campaigns, directing visuals, and shipping the work myself.

10+ years across photography, brand-side marketing, agency activations, and small-business advisory. Hands-on experience with 37+ Alberta businesses through the CDAP program, 15+ Tim Hortons activations across Western Canada, and a 30% YoY sales lift at Bergo Designs through different channels.

I'm most useful to brands, founders, and agencies that want clear strategy and the visual craft to back it up — without hiring two separate people.

As a Creative Strategist at the intersection of creativity and analytics, I bridge the gap between what looks good and what works. I develop content and campaigns that engage audiences, drive conversions, and build lasting brand loyalty. Passionate about branding, digital transformation, and audience psychology, I push the boundaries of marketing innovation to create meaningful brand-consumer connections that make an impact.

Over the past decade, I’ve helped brands in the fashion, retail, industrial, financial, and medical sectors elevate their brand with a blend of SEO, e-commerce, high-impact storytelling and high-quality images. I’ve collaborated with agencies, financial institutions, e-commerce brands, and healthcare providers to develop marketing campaigns that not only attract attention but also generate real business growth.

• Launched SEO, Google Ads, and Social Media Campaigns that increased sales and online visibility for multiple brands.
• Advised 37+ Small Businesses on Digital Transformation, helping them establish e-commerce platforms and scale online.
• Developed high-impact visual content that drives engagement and conversions across industries, including finance, healthcare, and e-commerce.
• Managed 15+ high-profile marketing events for major brands like Tim Hortons, ensuring seamless execution and brand impact.

💼 Experience

Multimedia Journalist - FIFA World Cup 2026

Voice of America

Canada (Remote) | June 2026 - August 2026

Field reporting for Persian-speaking audiences worldwide, working solo across shooting, editing, writing, and on-camera delivery.

Covered the FIFA World Cup 2026 from Toronto and Vancouver — producing video packages and live on-camera reports from fan zones, public spaces, and community events, reporting the tournament from outside the stadiums.

Digital Marketing, Media Producer

FM Production | YourVoice.fm

Calgary, Alberta (Remote) | April 2024 - April 2026

• Collaborated in shaping FM Production’s digital marketing strategy, driving audience growth and brand recognition.
• Managed end-to-end content production, including audio editing, podcast hosting, and social media campaigns.
• Developed and executed marketing initiatives for YourVoice, strengthening its digital footprint and engagement.
• Implemented SEO-driven content distribution strategies and data analysis to enhance reach and performance.
• Contributed to FM Production’s foundation and long-term strategic development from its early stages alongside the founder, Farshid Manafi.
• Edited and produced high-quality audio content for Radio Shakh and Y Podcast, ensuring engaging storytelling and polished production.
• Coordinated multiple tasks, including Podcast Production and Content Design, while managing social media to align with business objectives.

E-Commerce Advisor & Event Marketing (Activations)

Mosaic North America

Calgary, Alberta | January 2024 - January 2025

Event Marketing - Field Manager (Tim Hortons Activations)

January 2024 - January 2025

• Spearheaded 15+ high-profile marketing events for Tim Hortons across Western Canada, covering British Columbia, Alberta, Saskatchewan, and Manitoba, including the Calgary Stampede and Vancouver PNE.
• Personally travelled between provinces, managing end-to-end logistics including transportation, signage placement, inventory, vendor coordination, and on-site troubleshooting to ensure flawless execution.
• Directed local teams and temporary staff, fostering collaboration and ensuring brand standards were upheld at each location.
• Created and delivered high-quality visual content used for brand marketing and client engagement.
• Optimized event efficiency through detailed performance reviews and data-driven improvements.

E-Commerce Advisor / Team Lead ( CDAP - Canada Digital Adoption Program )

January 2024 - May 2024

• Guided 37 small business clients in transitioning to digital platforms and establishing e-commerce operations.
• Provided strategic digital marketing, SEO, and cybersecurity advice, achieving high client satisfaction.
• Managed project timelines using tools like HubSpot, ensuring seamless client communication and engagement.
• Mentored team members, fostering knowledge-sharing and improving team efficiency.

Marketing Specialist, Photographer, Sales Associate

Bergo Designs

Toronto, Ontario | September 2021 - September 2023

• Launched targeted Google Ads and social media campaigns, increasing in-store sales by 30% year-over-year.
• Optimized SEO strategies, achieving top Google rankings for key product lines like Alessi and Georg Jensen.
• Expanded market reach through a Pinterest marketing strategy, enhancing product visibility and engagement.

Lead Photographer

DanceBUG Inc.

Ontario, Canada | February 2022 - June 2022

• Captured over 10,000 high-quality photos per event at 10+ fast-paced dance competitions.
• Delivered consistent visual content under tight deadlines, contributing to brand visibility and client satisfaction.

Marketing Communications Assistant - Internship

Humber Polytechnic

Toronto, Ontario | April 2021 - June 2021

• Developed a comprehensive social media strategy for the Entrepreneurial Enterprise Program, increasing program visibility.
• Designed promotional materials, including flyers, presentations, and social media posts.
• Grew social media followers by 130+ in 1.5 months, showcasing strong audience engagement skills.

Photographer

Mealsy.ca

Toronto, Ontario | January 2020 - July 2020

• Captured compelling visual content tailored to restaurant clients' branding and marketing needs.
• Delivered vibrant photographs showcasing culinary offerings and establishment ambiance, enhancing client visibility.
• Collaborated closely with clients to ensure alignment with promotional goals, resulting in improved engagement and customer outreach.

🎗️Volunteering

Sheed Photo Awards Independent Awards for Social Documentary Photography

• Created marketing materials, promotional videos, and event branding assets.
• Designed flyers, posters, and digital content for award ceremonies and public outreach

© 2009-2026 Amirali Pirouzbakhsh. All rights reserved.