Digital Marketing Specialist

📍 Calgary, Alberta

📞  647-807-3931

✉️  [email protected]

⚡ My Portfolio

🌐 Personal Website

🎓 Education

Postgraduate Diploma | Advertising, Media Management Humber Polytechnic | Toronto

Bachelor of Fine Arts | Photography Azad University | Tehran

💡 Skills

• Photography
• Creative Strategy
• Media Production
• Team Management
• Project Management
• Event Coordination
• Email Marketing
• Sales
• Media Planning
• Copywriting
• SEO
• Attention to Detail
• Adaptability
• Organization
• Videography
• Cross-functional Collaboration

⌨️ Software skills

• Adobe Creative Suite
• Adobe Experience Manager (AEM)
• Google Analytics
• HubSpot
• Final Cut
• Figma
• Microsoft 360
• Canva
• Meta Business Suite and Ads Manager
• Hootsuite
• Shopify
• Square
• Keynote
• comScore
• Vividata
• Slack
• Monday

📃 Certificates

HubSpot Academy Email Marketing - May, 2024

Linkedin Google Analytics 4 Essential Training - January 2024

Semrush Google Analytics 4 (GA4) for SEO - January, 2024

HubSpot Academy Social Media Marketing - October, 2023

Pinterest Pinterest Advertising Essentials - August, 2023

Hootsuite Hootsuite Platform certification - March, 2021

Google Digital Academy Google Ads Certification - February 2021

Linkedin Writing for the web - February 2021

Linkedin Content Marketing Foundation - February 2021

Professional Summary

Dynamic and results-driven Creative Strategist & Digital Marketing Specialist with a strong background in advertising, content strategy, and campaign performance optimization. Over 5 years of experience delivering data-driven creative solutions that enhance brand engagement and maximize campaign ROI. Adept at collaborating with clients, sales teams, and production teams to craft high-impact marketing campaigns. Expertise in multi-channel advertising, including paid media, social, display, video, and e-commerce marketing.

Experience

Field Manager

Mosaic North America

Calgary, Alberta | Jun 2024 - Jun 2025

• Spearheaded 15+ high-profile marketing events for our client “Tim Hortons” across Western Canada, including the Calgary Stampede and Vancouver PNE.
• Managed logistics, team coordination, and on-site operations, ensuring seamless event execution.
• Created and delivered high-quality visual content used for brand marketing and client engagement.
• Optimized event efficiency through detailed performance reviews and data-driven improvements.

E-Commerce Advisor / Team Lead

Mosaic North America

Calgary, Alberta (Remote) | Jan 2024 - May 2024

• Guided 37 small business clients in transitioning to digital platforms and establishing e-commerce operations.
• Provided strategic digital marketing, SEO, and cybersecurity advice, achieving high client satisfaction.
• Managed project timelines using tools like HubSpot, ensuring seamless client communication and engagement.
• Mentored team members, fostering knowledge-sharing and improving team efficiency.

Marketing Specialist, Photographer, Sales Associate

Bergo Designs

Toronto, Ontario (Remote since May 2023) | Sep 2021 - Sep 2023

• Launched targeted Google Ads and social media campaigns, increasing in-store sales by 30% year-over-year.
• Optimized SEO strategies, achieving top Google rankings for key product lines like Alessi and Georg Jensen.
• Expanded market reach through a Pinterest marketing strategy, enhancing product visibility and engagement.

Lead Photographer

DanceBUG Inc.

Ontario, Canada | February 2022 - June 2022

• Captured over 10,000 high-quality photos per event at 10+ fast-paced dance competitions.
• Delivered consistent visual content under tight deadlines, contributing to brand visibility and client satisfaction.

Marketing Communications Assistant - Internship

Humber College

Toronto, Ontario | April 2021 - June 2021

• Developed a comprehensive social media strategy for the Entrepreneurial Enterprise Program, increasing program visibility.
• Designed promotional materials, including flyers, presentations, and social media posts.
• Grew social media followers by 130+ in 1.5 months, showcasing strong audience engagement skills.

Photographer

Mealsy.ca

Toronto, Ontario | January 2019 - July 2020

• Captured compelling visual content tailored to restaurant clients' branding and marketing needs.
• Delivered vibrant photographs showcased culinary offerings and establishment ambiance, enhancing client visibility.
• Collaborated closely with clients to ensure alignment with promotional goals, resulting in improved engagement and customer outreach.

Volunteering

Sheed Photo Awards Independent Awards for Social Documentary Photography

As a member of the production team, I made content and materials for Sheed events: video interviews, flyers, poster designs, and video content for the awards ceremony.